Dental Care Tooth decay is one of the preventable childhood diseases. Dental care is the basic need of a healthy lifestyle. But while its importance is often underestimated, the need for regular dental care cannot be overstated.Basic dental care involves brushing and flossing your teeth regularly, seeing your dentist and/or dental hygienist for regular checkups and cleanings, and eating a mouth-healthy diet, which means foods high in whole grains, vegetables and fruits, and dairy products. Market is entirely trapped by the emerging technologies to cure the dental related diseases.Dental Care Products· Toothbrushes:Sonic tooth brushesElectric tooth brushes· Toothpastes· Water piks· Mouthwashes and rinses· FlossDental industry overview· General dentistry· Pediatrics· Endodontics· Periodontics· ProsthedonicsNature of Chemical used in products· Photography: potassium hydroxide, silver, sodium thiosulphate, acetic acid ,hydroquinone· Infection control: sanitizers, disinfectants, sterilizers· Amalgam, glass lonomer, resin composite, gold, porcelain, tooth whitener, adhesives, antibiotics· Cleaning and mintCommon Dental Diseases· Bad Breath· Tooth Decay· Gum Disease· Oral Cancer· Mouth Stores· Tooth Erosion· Tooth Sensitivity· Tooth Aches and Dental EmergenciesMarket StructureThe total Indian market for toothpastes is estimated at around Rs 22 bn with Colgate Palmolive claiming slightly less than half of the market through its flagship brand Colgate Dental Cream and others like Colgate Herbal, Colgate Cibaca. Hindustan Lever (now Hindustan Unilever) with over-one-third of the market holds its sway on the strength of its Close-Up and Pepsodent.Along with toothpowders and toothbrushes segments, claiming a market of about Rs 4.7 bn and Rs 3.6 bn, respectively the overall dental care market is placed at around Rs 30.0 bn.The domestic oral-care market is witnessing quite a few new entrants. Toothpowders and pastes are estimated to have achieved a 5 to 6% market penetration in the rural markets. The toothpowder segment is again dominated by Colgate (over 47%), Dabur (a near 28%) and HUL (around 7.5%). Currently the share of toothpowder and toothpaste is estimated at 43% and 57% respectively, in volume terms.The toothbrushes segment has over 3000 patents worldwide. However, in India Colgate Palmolive, Smithkline Beecham and Hindustan Unilever have a dominant presence in the market.Colgate Palmolive is the market leader in the Indian oral-care market, with a 51% market share in the toothpaste segment, 48% market share in the toothpowder segment and a 30% share in the toothbrush segment. Presently, it is facing competition mainly from the second largest player HUL and more recently from small local players (Meswak, Babool, Anchor) and other MNC’s such as Smithkline (Aquafresh). Colgate-Palmolive has introduced a new brand in its Max Fresh variants – Colgate MaxFresh Citrus Blast – featuring a new citrus flavour.Targeted at the cool and trendy in the age group of 18-35, Colgate Max Fresh Citrus Blast is a green gel toothpaste with a unique lemony citrus flavour. Earlier in January 2006, the company had launched Colgate MaxFresh Gel with two variants – Spicy Fresh (red) and Peppermint Ice (blue). The Product has now reached to over 6 mn customers across the country.Besides, the company has also launched some innovative products, such as Colgate Active with salt, and Colgate 3600 Toothbrush. Colgate 3600 is claimed to be a technologically advanced toothbrush and its unique design is clinically proven to clean the teeth, inner cheek and tongue – a prime source of odour causing bacteria. The new Colgate 3600 toothbrush is available in four vibrant translucent colours and retails at Rs. 55 per piece.Colgate Herbal toothpaste is said to use a combination of traditional Indian herbs. The brand has been launched in 28 countries. It has been formulated after extensive consumer research to combine Indian herbs with the international formulations. The company’s sales are increased by 14% to Rs 14.75 bn in 2007-08 (Rs 12.94 bn in 2006-07). The company registered an overall volume growth of 10%, with toothpaste recording an impressive volume growth of 9%.Hindustan Unilever’s toothpaste expansion has been through a strong performance by Close-Up and Pepsodent. These two brands have a combined market share of 32-34%, while Colgate with Total, Gel and Base command a combined market share of about 48%.The toothpastes are among the 30 brands contributing some 75% of its turnover of the company. Dabur’s premier position in coloured (red) tooth powder market is sustained by Lal Dantmanjan brand. The rest are shared between Vicco, Pepsodent, Baidyanath and Bajaj Sevasram. The Red tooth paste is said to have achieved an impressive growth of over 10% since 2004-05.Oral-B Laboratories, a global division of Gillette, has a number of toothbrushes to its name, such as Oral-B Indicator and Oral-B Plus. Aquafresh is a product of SmithKline Beecham. The company had introduced two interdental brushes. There are several other variations in the market. Other brushes are Close-Up Confident (a product of HUL) Pepsodent Perfect,Pepsodent Gum Care, Classic, Prudent Plus, Cello Flexy, Forhans Zest.
Taking care of a dog is not that difficult, a little reading and a lot of common sense is what you need to give your pet the utmost care it deserves. One area that we neglect though most of the time is dental care. Some people think that a dog’s dental hygiene is not that important. Dental care is important as much as overall health, nutrition and physical activity is. One reason why you want to pay close attention to this matter is because you don’t want to deal with dental disease later on. Don’t think that a dog needs to have bad breath, no it’s not normal! If you don’t brush your dog’s teeth, plaque is going to accumulate and it will turn into tartar or worst it can develop calculus and this can lead to periodontal disease, oral pain, tooth loss and bad breath. If taken for granted, the bacteria in your dog’s mouth can eventually cause heart and kidney problems. If you see any signs that your dog is starting to develop dental disease, address it at the soonest time possible. But then again, prevention is still better than cure.There are some biscuits, bones and chew-eez that are specifically made to control tartar accretion above the gumline but keep in mind that only regular brushing can keep the bacteria from reaching the gumline. Experts say that you need to brush your dog’s teeth at least twice a week. Professional cleanings should be done once a year or every three years. You think it’s hard? The good news is that it’s even easier to brush a dog’s teeth than your own because theirs are spaced more widely so don’t worry about flossing. A toothbrush can actually reach as much as 90% of the areas that needs to be cleaned.What kind of toothbrush are you supposed to use? If you can’t grab a toothbrush made specifically for a dog, you can just use a regular one but make sure it’s made of a soft and nylon bristle. If you have a smaller dog, a child-sized brush will do. If you’re not grossed about it, you can buy a finger brush as this will allow you to access hard-to-reach areas. Do not use regular toothpaste because dogs cannot rinse and spit after brushing. Purchase something that is formulated for a dog which is safe to swallow. Usually, a dog’s toothpaste comes in chicken or beef flavor and it contains water, sorbitol, silica, Trisodium EDTA, Methylparaben, cellulose gum, propylparaben and titanium dioxide. Keep your dog calm and relaxed by stroking his neck area. It will also help if you will let it taste the toothpaste before you brush its teeth. Pull back the lips and cheeks and always brush in circular motion.
Getting the proper dental care for your family can be very expensive. If your employer does not provide dental coverage you will need to investigate affordable family dental plans on your own. There are some very affordable discount membership plans available and that’s what we’re going to discuss in this article.Discount membership plans have a number of benefits over a traditional insurance policy. Many dental insurance policies will only cover approximately 50% of the cost of most major procedures. They will also have limits of approximately $1000 to $1500 so if you need to have some major work done you may find yourself maxing out your benefits at which point you would have to pay for any additional procedures 100% out of pocket. And this type of coverage is not cheap, it will usually cost $75 to $150 per month in premium payments.In addition to the costs associated with dental insurance there may be waiting periods before you can get the services you need and there may also be exclusions for pre-existing conditions. With a discount dental membership you can get affordable coverage for your family without many of the drawbacks of a traditional insurance policy. The discount membership plans will allow you to save as much as 60% or more on the cost of any procedures you will need. There is no maximum coverage amount so you will be able to get discounts no matter how many procedures you need. The monthly cost of this type of plan is considerably smaller as well. The cost to get into a discount membership is less than seven dollars per month for an individual and less than $11 per month for families. And there are no exclusions for pre-existing conditions. You are guaranteed coverage so if you have an issue that you’ve been putting off, you can sign-up for this type of plan and immediately get a significant discount on the treatment for any pre-existing conditions.Affordable family dental plans are available and a discount membership is a great option for families who do not have coverage through a benefits package with their employer. You never want to put off a visit to the dentist any longer than you have to because the longer you ignore problems the worse they will get. With a discount dental plan you and your family can get the dental care you need without the hassles and restrictions of a traditional insurance policy and at a price you can afford.